Yes, because mortgages are our business ....

¨   Consider these facts:

 ·  The loans officer at your bank works for the bank. Cutting you an unnecessary deal equates to cutting corporate profits and ultimately their own pay cheque. Rest assured it is not a practice encouraged by management. Therefore if you don't know what to ask for they are unlikely to offer.  So, wouldn't you want someone on your side with the right questions?

 ·  The loans officer knows you need a mortgage.  Do you know if the bank really needs your business?  At any given time - dependent on market conditions - certain banks will want to expand their mortgage portfolios more than others.   Do you know which lenders are currently the most motivated in acquiring new clients and willing to deal?  If not, then this puts you at a distinct bargaining disadvantage. But your mortgage broker always knows who is most interested in acquiring new business....

 ·   Not every bank specializes in all types of mortgages. Depending on your needs you may well be suited for only one or two key lenders.  Sure, the rest may accept your business but will you pay a premium for their inconvenience and inefficiency?  How do you accurately define your needs without strategic experience?

 ·  Do you know just how many companies are actively in the mortgage-lending business? Most lenders do not have physical offices in your locale but they still want your business.  How do you find them all to compare both rates and service?  Do you even have the time?  Your mortgage broker knows....

 ·  Discouraged by rejections from lenders?  Beginning to think that a mortgage may not be something you can achieve?  It may not be you, you may just be talking to the wrong companies for your own personal situation.  By professionally assessing your needs and circumstances, a mortgage broker will match you with the right lenders to maximize your advantage and your success.

¨  Consider this truth.  Lenders are typically more more interested in finding borrowers than borrowers are in finding lenders. It is a competitive industry. Mortgage brokers are paid by lenders to find and match qualified borrowers with motivated lenders - but - mortgage brokers can only acquire clients by offering better rates and terms.  This competition creates a win-win situation for all three parties, the broker, the lender - and most importantly - you the client.

 OK, this all makes sense. Now how do I learn more? ....

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